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Ski resort in NW China sees visitor surge amid winter sports boom
STORY: Ski resort in NW China sees visitor surge amid winter sports boom
SHOOTING TIME: Recent footage
DATELINE: Feb. 9, 2025
LENGTH: 00:00:40
LOCATION: XI'AN, China
CATEGORY: SPORTS
SHOTLIST:
1. various of the ski resort
2. SOUNDBITE (Chinese): YANG KAI, Deputy general manager of the resort management company
STORYLINE:
Yan'an International Ski Resort in northwest China's Shaanxi Province is drawing visitors from across the country as Chinese citizens' enthusiasm for winter sports continues to grow.
The ski resort officially opened its 2024-25 season on December 14 of last year. This winter, the resort features upgrades to enhance the skiing experience.
Since the start of the 2024-2025 ski season, the resort has welcomed over 23,000 visitors has welcomed over 23,000 visitors, an increase of more than 6,000 compared to the same period last year.
The surge in tourism has also boosted revenue, generating over 2.2 million yuan (over 301,000 U.S. dollars).
SOUNDBITE (Chinese): YANG KAI, Deputy general manager of the resort management company
"The ski resort has extended the length and gradient of the intermediate ski run, allowing visitors to fully enjoy the thrill of winter sports, and the breathtaking snowy landscapes, as well as experience moments of joy and warmth."
Xinhua News Agency correspondents reporting from Xi'an, China.
(XHTV)
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