[Voiceover] Chinese films and their related merchandise are making inroads into European markets. One of the most noteworthy examples is the film "Ne Zha 2," the sequel to 2019’s original film about Chinese mythological character Ne Zha and his friend Ao Bing. The managing director of Trinity CineAsia, who distributed the film across Europe, says it’s exceeded all commercial expectations. [Soundbite] Cedric Behrel, managing director, Trinity CineAsia: "Really, Ne Zha, in all the territories that we did, which is across the whole of western, northern and eastern and southern Europe, is very challenging of course because there are many countries and specifics, and each country has its own requirements. But it's been very successful. I think it's going to be releasing over 1,000 screens." [Voiceover] The influence extends beyond theatres: merchandising and lifestyle products tied to Chinese films and anime are turning up in European stores with shoppers all too happy to make a purchase. [Soundbite] Shopper: "Yeah, if there's something she's [my daughter] interested and I see her watching it, then I'm happy to buy it.” [Voiceover] The manager of Trinity CineAsia has also said that in the future, Chinese films could integrate international planning during production rather than after the film’s been released to take better advantage of the market. [Restrictions: No access Chinese mainland]