Storyline: China's pet food market booms as young owners seek specialized nutrition [Voice_over] ⁠⁠⁠⁠⁠⁠⁠Pet food has become a highlight of China's growing pet industry. At the recently concluded 27th Pet Fair Asia in Shanghai, of the 2,600 exhibitors, those from pet food companies seemed to attract the most attention. Chinese e-commerce platforms meanwhile are reporting a surge in specialized pet food with sales of senior dog food, for example, growing by 87 percent in the past year. [Sound_bite] Zhu Mengrui, Consumer: "For my kitten, this is the key growth stage. Cat food that supports bone development is definitely my first choice." [Sound_bite] Kong Min, Consumer: "The vet told me, based on my dog's age and condition, it should eat less meat and have low-fat food to stay energetic without getting overweight. Being old and fat isn't good for the dog." [Voice_over] Industry data shows that China's pet food market was valued at roughly 23 billion U.S. dollars last year and is expected to surpass 24 billion this year. [Restrictions : No access Chinese mainland]