Starmer Pledges Cost-of-Living Support in Christmas Message. Prime Minister Sir Keir Starmer has promised to make tackling the cost-of-living crisis his top priority in a Christmas message delivered from Downing Street - According to Skynews. Acknowledging that many people across the UK are still struggling financially, Sir Keir said the festive season can make hardship and loss feel even harder. He urged the public to check in on neighbours, friends, and relatives, saying small acts of kindness can make a big difference. His message comes after a challenging year for the government, marked by weak economic growth and criticism over tax rises in the recent budget. The prime minister also paid tribute to NHS staff, emergency workers, the armed forces, and volunteers who will be working on Christmas Day, thanking them for caring for the country and keeping people safe. Meanwhile, Conservative leader Kemi Badenoch reflected on her first year in opposition, while Liberal Democrat leader Sir Ed Davey highlighted the Trafalgar Square Christmas tree as a symbol of unity, generosity, and standing together in difficult times.