【Voice_over】 On dark winter nights, Harbin turns unexpectedly bright and vibrant. This is the city’s most iconic winter attraction – the Ice and Snow World. Temperatures here can drop to minus 20 degrees Celsius. But the energy doesn’t fade, carried by music, dancing, and a sense of letting go. And other times, it’s play. 【Stand_up】 Lu Sirui, Reporter: "In southern part of China, we only play this on land. I never expected this to be played on ice and it’s much more difficult because it’s really slippery. And honestly I don’t feel cold at all." 【Voice_over】 And it’s not just locals braving the cold. 【Sound_bite】 Visitor: "She was sick just a few days ago. She even needed an IV drip. But we still decided to come. And honestly, it’s been worth it." 【Sound_bite】 Thai Tourists: "Thailand. Very Excited." 【Sound_bite】 Malaysian Tourists: "We’re from Malaysia. It’s freezing. I feel like my veins are about to explode." 【Voice_over】 Two decades ago, this ice wonderland began as a seasonal experiment. It has grown much larger this winter, expanding both in scale and ambition. Many seem to feel comfortable letting their guard down here. And such a friendly atmosphere has contributed to economic growth. 【Sound_bite】 Tourist: "We came from Beijing and Shanghai. The clothes we’re wearing now, the hats and the shoes, we bought them here on Central Street. They’re warm, and they’re inexpensive." 【Voice_over】 For some international visitors, the spending begins even before the trip. 【Sound_bite】 Cambodian Tourist: "I’m from Cambodia. Before coming here, I bought winter clothes on Taobao. I spent about 200 U.S. dollars. And I think it was worth it." 【Voice_over】 The growing number of visitors has created opportunities for business inside the park. 【Sound_bite】 Zhang Weiyu, Head, Creative Design Center Cultural Flagship Store: "This is one of our most popular intellectual property-based products. We expect to sell around 10,000 units this month." [Restrictions: No access Chinese mainland]