Storyline Live music performances become new consumption driver in China Live music performances are hitting a high note in China, emerging as a key growth driver for cultural and tourism consumption. According to the China Association of Performing Arts, the total box office of large-scale commercial performances, including concerts and music festivals, topped nearly 4.2 billion U.S. dollars, up 66 percent year on year in 2024. In 2025, the number of concerts with an audience exceeding 10,000 people per show grew by over 12 percent from 2024. Tian Jingquan, Manager, company on operations of large-scale commercial performances: "More than 180 live concerts have been staged in Beijing. And our statistics show that around 80 percent of these concerts had the tickets sold out." The association expects last year's annual ticket revenue for concerts and music festivals to exceed the 30-billion-yuan mark, or about 4.3 billion U.S. dollars. Meanwhile, the shows are expected to drive nearly 30 billion U.S. dollars in additional consumer spending across the transportation, accommodation, restaurant, and retail sectors. [Restrictions: No access Chinese mainland]