Emergency services have descended on a row of shops following reports a man had been brutally attacked during a broad daylight robbery for his designer watch.

Witnesses said the victim, aged in his 50s, was attacked with a hammer or another weapon outside the Heath Way shops in Shard End, Birmingham.

A large number of police and paramedics descended on the scene earlier this afternoon (Wed) where a blue tent has since been erected.

One onlooker, who wished to remain anonymous, said: "A 50-year-old bloke has been attacked with a hammer or something similar for his Rolex. "

"It was crazy, there were police helicopters overhead and dozens of police and ambulances. All this was happening at the end of the school day."

"There were kids around, its terrible. A blue ten has since been set up. It doesn't look good."

West Midlands Police would only confirm they had responded to an 'incident' which was still ongoing.



A force spokesperson said: "We currently have officers at shops in Heath Way in Shard End, Birmingham, while we respond to an incident."

"There is a cordon in place and we’ll provide more information when we have a fuller understanding of what has happened."