STORY: China is a huge potential market "without doubt," says Meyra's Executive VP
DATELINE: Sept. 8, 2023
LENGTH: 00:01:55
LOCATION: XIAMEN, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of Alu Rehab Xiamen Ltd. of Meyra
2. SOUNDBITE 1 (English): JAN LAEGAARD BRONI, General manager of Alu Rehab Xiamen Ltd of Meyra
3. various of Alu Rehab Xiamen Ltd. of Meyra
4. SOUNDBITE 2 (English): JAN LAEGAARD BRONI, General manager of Alu Rehab Xiamen Ltd of Meyra
5. various of Alu Rehab Xiamen Ltd. of Meyra
6. SOUNDBITE 3 (English): JAN LAEGAARD BRONI, Executive Vice President of Meyra Group

STORYLINE:

Meyra, headquartered in Germany, is one of the world's best-known brands of wheelchairs and rehabilitation aids. As one of its subsidiaries, Alu Rehab Xiamen Ltd. has been developing steadily in the past two years.

Jan Laegaard Broni, executive vice president of Meyra Group and general manager of Alu Rehab Xiamen Ltd., said that China has a huge market potential and the company will continue to invest in China.

SOUNDBITE 1 (English): JAN LAEGAARD BRONI, Executive Vice President of Meyra Group
"We can see the orders coming in now. So now we're getting back to normal level. We are introducing new products as well, which we are hoping to boost the sales. So the future looks bright."

Jan Laegaard Broni said that the company planned to double the capacity in Xiamen and is keeping in investing in China, especially in the R&D part.

SOUNDBITE 2 (English): JAN LAEGAARD BRONI, Executive Vice President of Meyra Group
"We are putting a lot of money into R&D to innovate products, and we also get a lot of support from the government, both from Xiamen government and from Haicang government. It varies a little from year to year depending on which project we are launching because some of the projects take more than three years to develop. So we are reinvesting between 5 and 10 percent of our revenue into R&D, but it depends on the project status."

Jan Laegaard Broni is optimistic about China's economy and confident to explore the market in China.

SOUNDBITE 3 (English): JAN LAEGAARD BRONI, Executive Vice President of Meyra Group
"From manufacturing and production companies' point of view, China is still the center and it's still an important part of the world economy. China is a huge potential market for our type of business without doubt. No doubt at all. We are looking at potential and of course the potential is there, as we talked about in China."

Xinhua News Agency correspondents reporting from Xiamen, China.
(XHTV)