This Thai transgender woman pulls in customers by wearing revealing lingerie as she cuts their hair.

Hairdresser Panatchaporn, also known by her nickname Wine, has become a hit by promoting her salon with videos of herself dressed in lacey bras and thigh-length stockings while tending to customers.

Footage shows the beautician showing off her figure as she blow-dried her friend's hair while wearing the barely-there lace stockings and suspenders.

Thanks to the unusual marketing tactic, Wine's store, 'Madam Haircolor' in Phetchabun, Thailand, has seen an uptick in customers hoping to meet the local celebrity.

Wine said: 'Our salon caters to both male and female customers. I began to dress this way for marketing, because there tends to be fewer clients during the rainy season. This works and they want to visit to have their hair styled by me while I'm dressed like this.'

She added that she only wears the provocative underwear inside her store, and is willing to stop if it makes her customers uncomfortable.