STORY: French sporting goods retailer scales up business in China's Shenzhen
DATELINE: Sept. 23, 2023
LENGTH: 00:01:28
LOCATION: SHENZHEN, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of Decathlon Group in Shenzhen
2. SOUNDBITE (English): SERVANDO QUEVEDO, Vice President of Decathlon China

STORYLINE:

French sporting goods retailer Decathlon opened its 10th store in China's Shenzhen on Thursday. 

Decathlon has deeply rooted itself in the Shenzhen market for nearly 30 years. 

Since it established its first production office in Shenzhen in 1995, Decathlon has since operated 10 physical stores and one intelligent manufacturing production office in the city. 

SOUNDBITE (English): SERVANDO QUEVEDO, Vice President of Decathlon China
"As Decathlon's first physical store in Luohu District, the opening of the Hongling Store is an important step for Decathlon to expand. According to statistics, the proportion of the population regularly participating in physical exercise in Shenzhen is 42.9%, which is among the highest in the country. As the public's enthusiasm for sports continues to rise, sports consumption is also upgrading in quality. In addition to traditional sports, thanks to Shenzhen's unique natural environment, water sports such as paddle boarding, and outdoor sports such as hiking and mountain hiking have also driven new consumer demand. The accelerated integration of sports with tourism, health and lifestyle industries has created more growth opportunities for the sports industry, showing us the huge potential of China's sports consumption market."

Xinhua News Agency correspondents reporting from Shenzhen, China.
(XHTV)