[Voiceover] China's cultural tourism industry is thriving this summer, new data shows. In east China's Fujian Province, the epic live-action audio-visual feast "Moonlight Over Wuyi", is drawing thousands. With a blend of local cultural heritage and stunning visual imagery, the show has attracted 40,000 people since debuting during the May Day holiday. Elsewhere in the province at the Pingtan International Performing Arts Center on Pingtan Island, a performance of the Chinese dance drama "Pingtan Impression” is wowing audiences. [Soundbite] Yang Liping, general director, "Pingtan Impression" ： "Its essence and elements are based on the folk culture and history of Pingtan, the two sides of the Strait, and the Fujian region, allowing audiences from all over the country and even overseas to experience the charm of Pingtan through stage performance." [Voiceover] In east China's Quzhou city of Zhejiang Province, cultural landmarks are brought to life in a play about Confucius's descendants. The theater where it's staged, encorporates the audience into the production, pushing the boundary of interactive experiences. [Soundbite] Spectator： "It's wonderful. The audience can move around quite freely, which is a great experience and very special." [Voiceover] Official data shows that from June 1st to July 15th, the Quzhou Ancient City Cultural Tourism Zone welcomed 2.1 million visitors. [Restrictions : No access Chinese mainland]