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China: Beijing revitalizes traditional rural fairs with innovative programs to boost consumption

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Beijing, China - Recent (CCTV - No access Chinese mainland) 1. Various of performances in progress; audience 2. Various of students hosting live stream 3. SOUNDBITE (Chinese) Liu Haoyang, junior student, Beijing Wuzi University (starting with shot 2/ending with shot 4): "The widespread reach of the internet allows many local specialty products, including agricultural goods and by-products, to become known to more people. This is the result of integrating traditional fairs with modern technology." 4. Various of sugar-coated haws 5. Various of robot dogs dancing, interacting with children 6. Visitors 7. Various of food stalls, products 8. SOUNDBITE (Chinese) Yin Jing, operations manager, Taihu Market (starting with shot 7/ending with shots 9-10): "We have made comprehensive improvements in environmental hygiene, food safety, and facilities for visitor. We hope to use the market as a hub to connect surrounding cultural and tourism resources, so that when people come for the market, they can also explore nearby homestays, picking gardens, and spend more time in Taihu." 9. Various of food products; cultural, creative products, visitors 10. Various of visitors, flowers Storyline Traditional rural fairs in Beijing's Tongzhou District are blending buzzing market with technology, culture, and tourism, revitalizing rural lifestyles and stimulating local economy. As one of the busiest markets in capital city's sub-center, the Taihu Market in Tongzhou serves as a living window into the traditional lifestyle and local charm of old Beijing. This year, the market has undergone a comprehensive upgrade. It features various folk performances and acrobatic shows, drawing cheers from the audience. Futuristic mechanical lion-dogs and intelligent robots have also joined traditional dance performances, infusing the market with a touch of technology. Beyond the steady stream of visitors on-site, the Taihu Market has gained significant popularity online. A group of university students hosted livestreams to give netizens a virtual tour of the market. Through these livestreams, they assisted local farmers by promoting regional agricultural products and traditional Beijing snacks. "The widespread reach of the internet allows many local specialty products, including agricultural goods and by-products, to become known to more people. This is the result of integrating traditional fairs with modern technology," said Liu Haoyang, a junior student at Beijing Wuzi University. To attract more visitors, the market has also upgraded its supporting services to further enrich the experience. "We have made comprehensive improvements in environmental hygiene, food safety, and facilities for visitor. We hope to use the market as a hub to connect surrounding cultural and tourism resources, so that when people come for the market, they can also explore nearby homestays, picking gardens, and spend more time in Taihu," said Yin Jing, operations manager of the Taihu Market. In Tongzhou -- a district built and prospered at the northern end of the well-known Grand Canal, which stretches over 1,794 kilometers southward to Hangzhou -- a series of traditional rural fairs is driving a major transformation. Spearheaded by eight major canal-themed markets in the townships of Taihu, Yongledian, and Xiji, these fairs are evolving into integrated platforms for culture, commerce, tourism, sports, and agriculture, becoming a new engine that preserves nostalgic memories, promotes canal culture, and boosts the rural economy.

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