Storyline: China-EU partnership fuels growth in geographical indication product trade [Voice_over] Recent data shows that exports of geographical indication products, like Manchego cheese from Spain in the EU or Panjin rice from China, has surged between the two regions since the beginning of the year. Now including agricultural products, handicrafts, specialty food items and other sectors, consumers in both regions are being offered a wider range of products. [Sound_bite] Pan Feng, chairman, Europe-China Economic Cooperation and Development Council: "Many people learn about geographical indication products and their craftsmanship, and thereby understand the culture behind them. We will also hold corresponding supporting activities to further enhance everyone's understanding of geographical indications, especially Chinese geographical indication products." [Voice_over] China and the EU celebrate 50 years of diplomatic relations this year, an important anniversary at a time when the global trade environment is in upheaval. [Restrictions : No access Chinese mainland]