A giant sand carving of Keir Starmer as 'Big Brother' has appeared on a UK beach - days after Labour unveiled its controversial digital ID plans.

Artist Fred Brown spent three hours etching the massive 50m (164ft) wide design based on George Orwell's 1984 into the sand on Scarborough beach.

The 54-year-old said he hoped it would act as a warning to the UK public over Labour's new online identity cards.

New digital ID cards were announced on September 26 and will be mandatory for securing jobs.

The detailed design includes a stern-looking portrait of the Prime Minister, forming the number eight in 1984.



Fred used rakes to etch out the perfect shape with a four-tone stencil for the finished look.

He said: "The piece is a warning about the potential future implications of adopting digital ID cards in the UK. "

"Keir Starmer announced the plans, which were not part of the Labour manifesto, so he is the figurehead for the design."

"George Orwell's famous novel 1984, paints a vision of a dystopian future. I chose it as a quick and easy to draw reference."

"I think it went over a lot of people's heads to be honest, but such is art."