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China: Innovative sports, leisure products shine at Canton Fair
Storyline: At the ongoing 138th China Import and Export Fair, also known as the Canton Fair, Chinese exhibitors are showcasing a variety of innovative sports and leisure products that are drawing strong interest ahead of the upcoming 15th National Games. The autumn Canton Fair, which opened on October 15 in Guangzhou, the provincial capital of Guangdong Province in south China, has attracted a record high of more than 32,000 exhibitors. It runs until November 4 in three phases. In the current third phase of the fair, which is from October 31 to November 4, a growing interest from consumers in fitness, driven by the upcoming 15th National Games, is being felt across the sports and tourism products section. Visitors are enthusiastically trying out next-generation fitness products. Among the standout innovations is a smart treadmill equipped with a 21-inch high-definition screen and AI-powered running simulations. Users can virtually jog through customized terrains, such as Nordic snow-capped mountains or Southeast Asian beaches, offering a hyper-personalized and immersive fitness experience. Several partners of the 15th National Games have unveiled specially designed professional products such as smart wrestling mats embedded with intelligent chips capable of collecting multi-dimensional data, and automated ping pong ball machines, highlighting China's growing strength in professional sports product manufacturing. Beyond the competitive field, Chinese sports products have been evolving in three major directions: multi-scenario adaptability, portability, and premium quality, meeting the daily fitness needs of all consumers. Shotlist: Guangzhou City, Guangdong Province, south China - Nov 3, 2025: 1. Visitors at Canton Fair, booths 2. Various of visitors trying out fitness gear 3. Fitness gear on display 4. Various of visitors interacting with exhibitors, observing product demonstrations [Restrictions: No access Chinese mainland]
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