Shotlist Shanghai, China - Dec 19, 2025 1. Various of visitors entering venue; poster of China International Import Expo (CIIE), CIIE U-Fair, visitor real-name entry procedure 2. Various of visitors, exhibition booths, autos on display 3. SOUNDBITE (Chinese) Xu, visitor (ending with shot 4): "It's quite interesting. Here, you can see a huge variety of products at once. You can also spot some products and brands that you can't see in the shopping malls." 4. Various of visitors queuing at exhibition booth 5. SOUNDBITE (Chinese) visitor (ending with shot 6): "I had bought some at the CIIE and was still not satisfied, so, I pulled a suitcase over again to do some shopping today." 6. Visitor's suitcase 7. Various of visitors, exhibition booths Storyline The inaugural CIIE U-Fair, an extension of the influential China International Import Expo, kicked off in Shanghai on Friday, bringing selected popular exhibits to individual consumers. Dubbed a "mini CIIE," the three-day U-Fair spans over 53,000 square meters and features more than 700 enterprises from over 60 countries and regions, offering a wide array of products, including food, agricultural products, health supplements and automobiles. "It's quite interesting. Here, you can see a huge variety of products at once. You can also spot some products and brands that you can't see in the shopping malls," said Xu, a visitor. "I had bought some at the CIIE and was still not satisfied, so I pulled a suitcase over again to do some shopping today," said another visitor. The fair primarily targets consumers but also attracts numerous buyers, service providers, and channel partners looking to connect with international brands. Notably, a dedicated 500-square-meter zone for new brands that debuted at the CIIE has been set up to showcase over 100 innovative products, enabling cutting-edge innovations from around the world to reach the Chinese market more quickly and directly, fostering faster global innovation exchange. As the world's first national-level import-themed expo, the 8th CIIE took place in Shanghai from November 5 to 10, recording 83.49 billion U.S. dollars in one-year intended deals, up 4.4 percent from the previous edition and hitting a new high. [Restrictions: No access Chinese mainland]