Despite the withdrawal of the appeal to celebrate 'Cow Hug Day' on the occasion of Valentine's Day, Gaushalas (Cow shelters) in Madhya Pradesh, Uttar Pradesh, and Haryana celebrated Valentines's day as 'Cow Hug Day' and "cow love day" by performing Havan (Fire Ritual) for the cows and special prayers for their well being and good health and offered jaggery and Rotis to cows to seek their blessings and dismissed Valentine's Day saying "it only creates lust."

Cows are adorned with flowers, applied sindoor on their foreheads, and are offered delicious food as part of the ceremony..Worshippers later hugged the cows and expressed their love and affection to the cows.

The Animal Welfare Board of India (AWBI) had appealed to the public to celebrate February 14 as 'Cow Hug Day' but the directive was later pulled after the move became a subject of ridicule on social media.