STORY: Chinese clothing brand adapts to global market via retail stores
DATELINE: Oct. 1, 2023
LENGTH: 0:01:23
LOCATION: London
CATEGORY: ECONOMY

SHOTLIST:
1. STANDUP (English): ZHANG BONING, Xinhua correspondent
2. SOUNDBITE 1 (English): AARON HOLD, Manager, Bosideng London flagship store
3. SOUNDBITE 2 (English): PIETRO FERRAGINA, Italian designer working with Bosideng
4. SOUNDBITE 3 (English): ALI GORDON, Fashion blogger
5. SOUNDBITE 4 (English): AMINAH ALI, Social media lifestyle influencer

STORYLINE:

STANDUP (English): ZHANG BONING, Xinhua correspondent
"This is one of the busiest upscale and luxury shopping destinations in London and behind me is a flagship store of a renowned Chinese down jacket brand. What are the key competitive advantages of China's clothing industry in the global market, especially the high-end segment? Fashionistas share their thoughts."

SOUNDBITE 1 (English): AARON HOLD, Manager, Bosideng London flagship store
"When people come in and they see the quality, they feel the fabrics, they understand how warm they can keep them, they see the craftsmanship, they're shocked at the price. It's very important to have that physical store."

SOUNDBITE 2 (English): PIETRO FERRAGINA, Italian designer working with Bosideng
"The best way to come into the international market would absolutely be in line with customer needs. We go around and we try to understand from the shop, from the criticism of the people. We look at what customers need, and we hear what customers need, and after, we try to mix their needs with our knowledge." 

SOUNDBITE 3 (English): ALI GORDON, Fashion blogger
"I think the prospects are amazing. I think they produce great quality garments and they use really good materials. And so there is no reason with the design and the quality that they shouldn't have great success here in the UK."

SOUNDBITE 4 (English): AMINAH ALI, Social media lifestyle influencer
"I think it is coming up with a lot more innovative designs. I think that'd be quite cool, and coming up with different materials that we've not seen before. And I feel like the style and the uniqueness are what I'm looking forward to."

Xinhua News Agency correspondents reporting from London.
(XHTV)