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01:23
GLOBALink | Ugandan coffee enterprise keen to tap into Chinese market via upcoming CIIE
STORY: Ugandan coffee enterprise keen to tap into Chinese market via upcoming CIIE
DATELINE: Oct. 27, 2023
LENGTH: 00:01:23
LOCATION: MUKONO, Uganda
CATEGORY: ECONOMY
SHOTLIST:
1. various of employees at Star Cafe packing coffee
2. various of coffee on display at Star Cafe offices
3. SOUNDBITE 1 (English): FRANDAN TUMUKUNDE, Sales executive at Star Cafe, Uganda
4. various of Shanghai
5. various of employees at Star Cafe packing coffee
6. SOUNDBITE 2 (English): FRANDAN TUMUKUNDE, Sales executive at Star Cafe, Uganda
7. various of Shanghai
8. various of venue of the 6th China International Import Expo
9. file of previous editions of the China International Import Expo
STORYLINE:
Star Cafe, a Ugandan coffee enterprise, is keen to tap into the Chinese market at the upcoming China International Import Expo (CIIE).
Located in the central Ugandan district of Mukono, Star Cafe exports the beverage to the global market, including China.
SOUNDBITE 1 (English): FRANDAN TUMUKUNDE, Sales executive at Star Cafe, Uganda
"We go ahead and search about new markets, new opportunities. China as a market is growing at an average rate of 20 percent per year (in coffee consumption), which makes actually the market the most exciting."
According to Frandan Tumukunde, a sales executive at Star Cafe, although his company will exhibit at the CIIE for the first time, he's optimistic that it will connect with more young Chinese who are open to try the premium coffee products from Uganda.
SOUNDBITE 2 (English): FRANDAN TUMUKUNDE, Sales executive at Star Cafe, Uganda
"I think these expos are quite open. And I believe any Ugandan SME (small and medium-sized enterprise) or any African SME should come. China as a market is really huge, with a 1.4 billion population. That's quite a huge number. And also having more young rich Chinese, it's good for our products to enter the markets."
The 6th CIIE, slated to be held offline in Shanghai from Nov. 5 to 10 this year, is expected to attract guests from 154 countries, regions and international organizations.
Xinhua News Agency correspondents reporting from Mukono, Uganda.
(XHTV)
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