A girl covered herself in whitening cream for a fairer skin.

Footage shows Napaporn, 22, wearing a tank top while her back and arms were being lathered with the lotion which visibly changed her complexion in Phichit, Thailand on July 17.

Whitening creams and other products that promise to lighten complexion are popular in Asia, where lighter skin is often associated with beauty and success.

Many locals believe that light skin shows they work indoors in good jobs - in offices and malls - instead of the rice fields of old that create dark tans.

The bizarre beauty trend has been coupled with the cultural influence of superficial South Korea, where singers, actors and models are naturally lighter-skinned because of the colder climate.