STORY: Volkswagen Group confident in Chinese market: executives
SHOOTING TIME: April 13, 2024
DATELINE: April 15, 2024
LENGTH: 00:02:09
LOCATION: HAIKOU, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of the pavilion of Volkswagen Group China at the fourth China International Consumer Products Expo
2. SOUNDBITE 1 (English): ZHANG LAN, Vice President of Volkswagen Group China
3. SOUNDBITE 2 (English): MICHAEL KIRSCH, President & CEO of Porsche China
4. various of the modular electric drive matrix (MEB) plant of Volkswagen (Anhui) Components Co., Ltd. in Hefei, capital of east China's Anhui Province
5. SOUNDBITE 3 (English): MICHAEL KIRSCH, President & CEO of Porsche China
6. SOUNDBITE 4 (English): ZHANG LAN, Vice President of Volkswagen Group China

STORYLINE:

The Volkswagen Group is confident in the Chinese market, as highlighted by executives at the fourth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province.

Volkswagen Group is a German multinational automotive manufacturing company. It is the parent company of well-known automotive brands including Volkswagen, Audi, Bentley, and Porsche.

SOUNDBITE 1 (English): ZHANG LAN, Vice President of Volkswagen Group China
"This is the second year Volkswagen Group China participated in the CICPE. This year, we had six brands to participate in this (event), with 13 high-end import cars.
And we also have our charging solution service provider CAMS participating this time. This demonstrates how confident we are about China and how confirmed we hold our BEV (Battery Electric Vehicle) strategy in China."

SOUNDBITE 2 (English): MICHAEL KIRSCH, President & CEO of Porsche China
"We have a full commitment to sustain that market and we do this with a firework of new products that we bring in this year. We also foster our commitment to do development in China, for China. So we believe we are fully set up for the future, not only in terms of products, but also in terms of services to make the customers in China even more happy with our brand of Porsche."

The carmakers are stepping up research and development capability in China following the country's dedication to fostering new quality productive forces.

SOUNDBITE 3 (English): MICHAEL KIRSCH, President & CEO of Porsche China
"We highly subscribe to that policy because it stands for going forward and growing through innovation, but also through individual consumption. The DNA of Porsche is innovation, and we do a lot to do this for China, in China, with all our development forces that we have established here."

SOUNDBITE 4 (English): ZHANG LAN, Vice President of Volkswagen Group China
"We established our 100% VCTC (Volkswagen China Technology Company), our R&D center, which is the second biggest research center out of our headquarters in Germany. So this shows we have our commitment in China to adapt to this market trend."

Volkswagen Group China recently announced that it will invest 2.5 billion euros (about 2.68 billion U.S. dollars) in the expansion of its innovation hub in Hefei, east China's Anhui Province, to increase its pace of innovation in China.

Xinhua News Agency correspondents reporting from Haikou, China.
(XHTV)