Rwanda - Recent ⁠⁠⁠⁠⁠⁠⁠Coffee companies from Rwanda, a major coffee producer in Africa, see the 7th China International Import Expo (CIIE), which opened on Tuesday in Shanghai, as the best-selling platform to increase brand visibility and expand market presence in China. Since its first edition in 2018, the CIIE has served as a platform for Rwandan coffee companies to build bonds with Chinese importers and increase brand awareness in the Chinese market. It offers them not only a very good opportunity to access the Chinese market and increase export, but also to promote other beneficial bilateral cooperation. Aside from displaying their products, Rwandan coffee companies have also gradually learned about the needs of Chinese consumers at the CIIE, based on which they would adjust their products and services to better adapt to the Chinese market. Rwanda's exports to China rose by more than 87 percent to a record high 131 million U.S. dollars in 2023. Themed "New Era, Shared Future", the 7th CIIE is scheduled for Nov 5 to 10. It is attended by 77 countries and international organizations in national pavilions, along with nearly 3,500 exhibitors from 129 countries and regions in the business exhibition. As the world's first national-level import-themed expo, the CIIE has become an important stage spotlighting China's new development paradigm, a platform for high-level opening-up and a public good for the whole world. Shotlist: Rwanda - Recent: 1. Various of coffee trader making coffee; 2. Various of coffee trader showing products, pictures, videos about previous editions of China International Import Expo (CIIE) on cellphone; 3. SOUNDBITE (Chinese) Andy, Rwandan coffee trader (full name not given) (ending with shot 4): "I want to participate in the CIIE every year now, so that more Chinese people can know about our products. The samples I brought to each edition of the expo would be sold out on the second day. It's a great opportunity. We won't quit. We must attend the CIIE every year."; 4. Various of Andy making phone call, checking picture of CIIE exhibition booth on computer ; 5. Various of bags of coffee beans in warehouse; 6. SOUNDBITE (English) Diego, Rwandan coffee trader (full name not given) (partially overlaid with shots 7-8): "It's a good opportunity for us, for the company to have relationship with China market and to grow up. It's an opportunity and a good step for, in general Rwanda agriculture, particularly in coffee, which will help us to open some areas of doing business."; [SHOTS OVERLAYING SOUNDBITE] FILE: Rwanda - September 2024 7. Various of farmer selling coffee beans; 8. Workers loading bags of coffee beans onto truck; 9. Truck moving; [SHOTS OVERLAYING SOUNDBITE] 10. Salesman introducing products in livestreaming show; 11. Poster of coffee made in Rwanda; 12. Coffee products on table; 13. Salesman introducing products in livestreaming show; 14. Various of farmers picking coffee beans; 15. Various of workers processing coffee beans at factory. [Restriction - No access Chinese mainland]