STORY: Agro-technological short videos help Chinese farmers boost yields
SHOOTING TIME: Recent footage
DATELINE: Nov. 23, 2024
LENGTH: 0:00:33
LOCATION: HEFEI, China
CATEGORY: AGRICULTURE

SHOTLIST:
1. various of Zhao Ya
2. SOUNDBITE (Chinese): ZHAO YA, Sci-tech commissioner at Fengtai County in Anhui Province

STORYLINE:

Chinese agricultural technicians are using short video platforms as a way to share valuable insights on crop diseases and yields. This practice has proved to be very popular with farmers.

Zhao Ya is a sci-tech commissioner at Fengtai County in Anhui Province, east China. He registered his video account in 2018 and has used it to promote agricultural technology ever since, focusing on pest and disease prevention, wheat and rice cultivation, and high-yield techniques.

SOUNDBITE (Chinese): ZHAO YA, Sci-tech commissioner at Fengtai County in Anhui Province
"I have been promoting agricultural techniques for 27 years, and this year is the sixth year I have used short videos to teach farmers agricultural techniques. Farmers prefer to watch short videos rather than take classes. Now I have posted more than 600 short videos and have nearly 10,000 followers. It feels good to be famous, especially when I can help people."

Many agricultural technology workers like Zhao are using short video platforms to give agricultural technology more exposure. In 2023, approximately 27.8 million agricultural technology videos were posted on Douyin, clocking up 120.6 billion views.

Xinhua News Agency correspondents reporting from Hefei, China.
(XHTV)