STORY: Danish businesses seize market opportunities through China expo
SHOOTING TIME: Jan. 16, 2025
DATELINE: Jan. 17, 2025
LENGTH: 0:02:05
LOCATION: Copenhagen
CATEGORY: ECONOMY

SHOTLIST:
1. various of exterior of the building
2. various of the promotional meeting for the 8th CIIE
3. various of Ole Hammer, director of Denmark government and public affairs at the Lego Group
4. various of Peter Thagesen, head of geopolitics at Danish Industry (DI)
5. various of Ning Feng, president of the National Exhibition and Convention Center in Shanghai
6. various of Yang Junping, counselor at the Chinese Embassy in Denmark
7. various of street views 

STORYLINE:

Danish businesses are eager to tap into China's vast market opportunities, with the China International Import Expo (CIIE) providing a vital platform for international collaboration, participants said on Tuesday in Copenhagen at a promotional meeting for the 8th CIIE.

The event highlighted the expo's significance as a hub for fostering global trade partnerships. Ole Hammer, director of Denmark government and public affairs at the Lego Group, described the CIIE as a premier platform for international collaboration and brand visibility.

Hammer said that Lego has actively participated in the CIIE since its inception, engaging with over 200,000 visitors over seven years. He noted that the expo has helped expand the company's retail footprint in China to 450 certified stores across 120 cities. "The expo has provided unparalleled opportunities to showcase our long-term commitment to China and has greatly elevated the Lego brand in the Chinese market," he added.

Denmark's strong presence at the CIIE was also underscored by Peter Thagesen, head of geopolitics at Danish Industry (DI). He highlighted Denmark's consistent participation since 2018, with DI organizing annual pavilions featuring around 20 companies. "For the upcoming event, we are optimistic about expanding the pavilion to accommodate more participants," Thagesen said.

Ning Feng, president of the National Exhibition and Convention Center in Shanghai, emphasized the benefits of China's 30-day visa-free entry policy for Danish citizens. "This policy simplifies travel between our countries, and we look forward to welcoming more Danish enterprises to the Chinese market," Ning said. He called on Danish businesses to leverage the CIIE platform to share development opportunities.

Yang Junping, a counselor at the Chinese Embassy in Denmark, emphasized the shared aspirations between the two nations. "We hope that the business communities from both nations seize this opportunity to promote common development through open cooperation, creating a brighter future for bilateral relations," he said.

The 8th CIIE is scheduled to be held in Shanghai in November.  

Xinhua News Agency correspondents reporting from Copenhagen.
(XHTV)