Squid Game fans played on a giant rope swing game that marked the start of the new Netflix hit series.

Footage shows event staff dressed as the show's iconic Masked Men in red jumpsuits posing for photos with excited visitors in Bangkok, Thailand.

Two towering 50ft (15m) dolls spun a massive rope, while participants leapt together to avoid being struck.

However, unlike the gruesome TV show, those playing the outdoor game were allowed to live - and did not have their organs harvested.

Families who visited the promotional event also explored interactive booths, each based on scenes from the popular survival drama.

Squid Game is a South Korean action series where hundreds of financially desperate players compete in deadly versions of children's games for a massive cash prize.

Series one became an instant worldwide hit, with the VIPs becoming cult favourites.