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China: 2025 CIFTIS boosts cooperation between China and Arab countries in gaming industry

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Foreign exhibitors at the ongoing China International Fair for Trade in Services (CIFTIS) in Beijing have expressed their optimism about exploring new markets and cooperating with new partners in emerging sectors such as gaming industry in China. The gaming industry is a key highlight of the 2025 CIFTIS, with cooperation between China and Arab countries gaining strong momentum in emerging fields including gaming. Saudi Arabia is actively seeking to expand collaboration with Chinese gaming companies. To promote exchanges and cooperation between leading enterprises from Beijing and the Middle East, an event was held at this year's CIFTIS, with a particular focus on the gaming industry. Pu Guannan, founder of Starscape Software Co., Ltd., emphasized the importance of partnering with Saudi Arabia for Chinese gaming companies looking to expand globally and catering to the rapidly growing domestic market. Over 13 years of growth, CIFTIS has evolved into both a vital window showcasing China's achievements in service trades and an important platform for advancing international cooperation. Shotlist: Beijing, China - Sept 9, 2025: 1. Shougang International Convention and Exhibition Center, venue of China International Fair for Trade in Services (CIFTIS); 2. Various of sign of CIFTIS, flags; Beijing, China - Sept 10-12, 2025 3. SOUNDBITE (English) Pu Guannan, founder, Starscape Software Co., Ltd (starting with shot 2/partially overlaid with shots 4-5): "This is my third time in this event. I think CIFTIS is very important. It provides very wide opportunities to reach a global market and also the global audience, which means a lot. The goal to talk with Saudi Arabia is to have a potential collaboration in the global market and also the domestic market. As we know that China's domestic market for gaming is booming after the Black Myth Wukong and we have around 100 million gamers inside China and that number is growing very fast, by 50 million every year."; [SHOTS OVERLAYING SOUNDBITE] 4. Various of game producers working; 5. Game posters; [SHOTS OVERLAYING SOUNDBITE] Beijing, China - Sept 10-12, 2025 6. Various of visitors at fair; Beijing, China - Sept 10-12, 2025 7. SOUNDBITE (English) Pu Guannan, founder, Starscape Software Co., Ltd (partially overlaid with shot 8): "To capture that kind of market you need some capital to make high quality games, especially graphics-wise. And I think to work with Saudi Arabia and funding parties is very crucial. It's a new game we are making. It's a science fiction game. It's actually a science fiction action adventure game. We aim to have this game to be adopted globally by every gamer."; [SHOT OVERLAYING SOUNDBITE] 8. Various of game producers working; [SHOT OVERLAYING SOUNDBITE] Beijing, China - Sept 9, 2025 9. Sign of CIFTIS; 10. Booths outside venue. [Restriction - No access Chinese mainland]

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