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01:48
Italian jeweler eyes greater presence in Chinese market through CIIE
STORY: Italian jeweler eyes greater presence in Chinese market through CIIE
DATELINE: Oct. 28, 2023
LENGTH: 00:01:48
LOCATION: NAPLES, Italy
CATEGORY: ECONOMY
SHOTLIST:
1. various of Italy
2. various of Marco Russo working at his Italian office
3. SOUNDBITE 1 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
4. various of Italian jewelry brand Russo Cammei's previous participation in the CIIE
5. various of Marco Russo making jewel
6. SOUNDBITE 2 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
7. various of Marco Russo at the CIIE in 2019
8. various of Shanghai and visitors
9. SOUNDBITE 3 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
10. various of venue of the 6th CIIE
STORYLINE:
With the sixth China International Import Expo (CIIE) drawing closer, an Italian jewelry maker expressed his confidence that the expo will further boost growth of his family business in the Chinese market.
SOUNDBITE 1 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
"We understood that the CIIE is a very useful event, very useful opportunity to test if the Chinese consumers like or not your jewels, your creations. And for this reason, we consider it as a unique opportunity because it's different from other events."
Marco Russo came from an Italian family dedicated to making artisanal handmade jewels for over a century.
He recalled the "memorable experience" when they attended the CIIE for the first time four years ago.
SOUNDBITE 2 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
"We were there in (the CIIE for the) first time in 2019, and it was a great experience. Unbelievable how many Chinese consumers came to visit us, showing a great interest in our art. We were really surprised and we appreciate too much."
These days he has been preparing for another trip to Shanghai to meet face to face with Chinese consumers, as he doubles down on expanding their business presence in China.
SOUNDBITE 3 (English): MARCO RUSSO, CEO of Italian jewelry brand Russo Cammei
"In the case of CIIE, you have the opportunity to meet directly the Chinese consumers, so they can decide to buy or not our creation, and we can understand if we are making the right work to try to sell in this market, that according to us, is absolutely the most important market in the world."
Xinhua News Agency correspondents reporting from Naples, Italy.
(XHTV)
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