STORY: German retailer Metro eyes potential of China's consumer market
SHOOTING TIME: April 2, 2024
DATELINE: April 5, 2024
LENGTH: 00:01:51
LOCATION: CHONGQING, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of general views in China
2. various of the promotion event in China's Chongqing for the China International Import Expo (CIIE)
3. SOUNDBITE (English): TINO ZEISKE, President of Metro China

STORYLINE:

Tino Zeiske, president of Metro China, said there is very big potential for imported items in China.

Zeiske was attending a promotion event in China's Chongqing for the China International Import Expo (CIIE), scheduled for Nov. in Shanghai.

SOUNDBITE (English): TINO ZEISKE, President of Metro China
"So we are in China since 1996, and this moment we are present in more than 60 cities with more than 100 stores.
Every year we bring more than 100 new items to the CIIE in order to show the Chinese consumers, not only great products from China, but also overseas.
And the takeoff from Chinese consumers is very strong. The numbers tell the story, because our import sales and also our own brand sales are growing faster than the general sales trend, so there is a very strong uptake by Chinese consumers.
At the same time, I believe in the future, we have to continue to be innovative, because I feel that Chinese consumers they are getting more and more curious for new tastes, for health features, for food.
So for my point of view, there is no doubt about further, very big potential for imported items in China.
And in our case, we are improving our logistics network, our supply chain network in the western China region, combining our efforts in Chengdu and Chongqing and some other areas in the west of China.
The Chinese government has made it very clear that it's not only about quantity, it's more about the quality of life which we want to improve. And that's why we will bring more supply chain solutions to the place to bring better quality products to the consumers."

Xinhua News Agency correspondents reporting from Chongqing, China.
(XHTV)