STORY: Italian winery explores opportunities in Chinese market
DATELINE: Oct. 30, 2023
LENGTH: 00:01:45
LOCATION: TIANJIN, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of a winery
2. SOUNDBITE 1 (Chinese): MICHELLE HU, Operation Director of Marquis (Tianjin) Trading Co., Ltd.
3. various of the Italian wine
4. SOUNDBITE 2 (Chinese): MICHELLE HU, Operation Director of Marquis (Tianjin) Trading Co., Ltd.
5. various of bilateral trade between China and Italy

STORYLINE:

In the picturesque wine-producing region of Chianti Classico nestled in Italy's Tuscany region, the Sangiovese grapes bask in the sunlight within a winery named Tenuta Perano.

At present, three types of Tenuta Perano's products are sold in China, and the company aims to triple its business within the next five years in the Asian country's growing market.

According to its agent in China, with a rich variety of flavors, Italian wines can be the perfect accompaniment to many local delicacies in China.

SOUNDBITE 1 (Chinese): MICHELLE HU, Operation Director of Marquis (Tianjin) Trading Co., Ltd.
"Italian wine, food and culture are attracting more and more Chinese consumers.
We believe that Italian wines will have broader prospects in the Chinese market due to their excellent taste and good price-quality ratio as the Chinese wine market becomes increasingly mature."

Michelle Hu said that her team has organized many regular activities like wine tastings, providing consumers and partners the opportunity to learn about wineries and wine culture.

SOUNDBITE 2 (Chinese): MICHELLE HU, Operation Director of Marquis (Tianjin) Trading Co., Ltd.
"In 2017, we only introduced a few pallets of Tenuta Perano's wines and took a wait-and-see attitude about the market reaction. After years of promotion, consumers' recognition has been steadily increasing. Our business partners are quite confident. Now we import several containers of Tenuta Perano wines every year, amounting to tens of thousands of bottles."

In recent years, various Italian products have entered Chinese households. In the past five years, the volume of bilateral trade between China and Italy soared from around 50 billion U.S. dollars to nearly 80 billion dollars, official data showed.

Xinhua News Agency correspondents reporting from Tianjin, China.
(XHTV)