STORY: Green Market boosts agricultural trade, social well-being in Namibia's capital
SHOOTING TIME: Aug. 17, 2024
DATELINE: Aug. 19, 2024
LENGTH: 00:01:41
LOCATION: Windhoek
CATEGORY: ECONOMY/SOCIETY

SHOTLIST:
1. various of the Green Market

STORYLINE:

Nestled on a bustling street in Windhoek, Namibia's capital, the Green Market draws crowds every Saturday. This vibrant marketplace is more than just a gathering spot for friends and families, but also provides a crucial platform for farmers to sell their natural products.

Established in 2004 by members of the Waldorf School to replicate the success of a similar market in South Africa, the Green Market has since become a dynamic hub for local entrepreneurship and a catalyst for agricultural trade.

Operating every Saturday, the market offers a diverse range of natural farm produce, fashion, cultural items, arts, and both international and local cuisine. Its unique selling point is its consistent weekly operation, which distinguishes it from other markets.

Initially managed by a group of school parents, the market is now overseen by a team of five trustees. 

The market has expanded significantly from just four stalls to over 40 vendors today. 

To sustain the market, the team employs robust marketing strategies on social media and other platforms to attract more exhibitors and visitors. They also apply strict criteria to ensure vendor products meet high standards and satisfy a growing clientele.

Carl Schlettwein, Namibia's minister of Agriculture, Water, and Land Reform, highlighted the importance of such markets in connecting small and medium enterprises with traders and ventures in the value chain.

The agricultural sector in Namibia is vital, serving 70 percent of the country's population and contributing significantly to the local economy, according to the minister.

Xinhua News Agency correspondents reporting from Windhoek.
(XHTV)