Storyline: Pet kindergartens, canine cafés redefine pet care in China [Voice_over] China's pet market hit 300 billion yuan or $42 billion in 2024. Some people run pet shops as kindergartens, others open dog-only restaurants. Young entrepreneurs are cashing in on a billion-dollar market and redefining how we spend on our pets. [Sound_bite] Li Xianyu, Founder of Wogua Pet Kindergarten in Chengdu: "I founded Wogua Pet Kindergarten based on my own needs. My previous job required frequent overtime and business trips so I had to send my pets to regular pet shops, which lacked proper care and limited their socialization. After market research, I realized there was a gap in the market for better pet care." [Voice_over] Choosing a boarding facility is a big decision involving trust for pet owners. Wogua is committed to providing the same care and attention as a human daycare for young children. [Sound_bite] Pet dog (with human dubbing): "I'm the paw-some bouncer here—I sniff out if new furry friends are cool to join the pack!" [Sound_bite] Li Xianyu, Founder of Wogua Pet Kindergarten in Chengdu: "At its core, it's about emotional consumption, shifting from pets to becoming an emotional companion for our families." [Sound_bite] Customer, Wogua Pet Kindergarten: "Regular meals and drinks might cost around 3,000 to 5,000 yuan per month. There are well-known pet-friendly restaurants with special dog menus, and I really like to visit those." [Sound_bite] Jia Wenbin, Founder of EGGY Pet in Chengdu: "It's a non-human restaurant where pets dine, and the owners act as servers. We've made many innovations, especially in the design. Since dogs can only see yellow and purple, our first location features yellow egg yolk to cater to their vision. We aim to create a brand that provides more space for pets and their owners." [Sound_bite] Customer: "I think it's really creative, and I absolutely love it. I’m excited to bring my dog here and experience how friendly it is for people and pets to be together." [Sound_bite] Jia Wenbin, Founder of EGGY Pet in Chengdu: "More and more young people are becoming pet owners and a major force in the consumer market. Caring for pet owners is an essential trend. Young pet owners advocate for a mutually friendly relationship, treating pets well and supporting pet owners. It's also about being mindful of non-pet owners. Only by doing so can we move society forward and secure more rights for pets." [Voice_over] When the human-pet relationship is redefined, the blue ocean of the pet economy goes far beyond the current consumption upgrade. It points to a social support system with increasing care for life beyond humans. [Restrictions : No access Chinese mainland]