Storyline: Cooling products in hot demand across China [Voice_over] Instead of staying indoors this summer, Chinese consumers and businesspeople are embracing various ways to beat the heat. At an outdoor gear store in Shanghai, a wide range of sun-protection products are on display and enticing consumers. [Sound_bite] Shanghai Consumer: "The sun protection factor is definitely the first thing I consider." [Sound_bite] Shanghai Consumer: "I prefer brighter colors for summer. They can't be too dull." [Sound_bite] Shanghai Consumer: "Most importantly, it has to be sweat-absorbent." [Voice_over] In the sweltering summer heat, consumers seek effective sun protection that is also lightweight and breathable. [Sound_bite] Cheng Junfang, Director of Fabric Development and Marketing, Jinjiang-Based Textile Manufacturer: "Using micro-capsule technology, we infuse natural mint extracts into the fibers and then spin them into yarn for sun-protective fabrics. The result is a material that's cooling, antibacterial and deodorizing." [Voice_over] Demand for refreshing foods is also on the rise. In Hefei, Anhui Province, watermelon has been the best-selling fruit at many local markets. [Sound_bite] Ruan Rensong, Fruit Shop Owner, Xiqi Market: "With the current hot weather, watermelons are selling very well. At the peak of the day, sales can reach over 500 kilograms." [Voice_over] People in Hefei also shared their secrets for staying cool in summer. Summer drinks are also indispensable for cooling down. At a cultural night market in Shaanxi's Tongguan County, locals gathered to try traditional Chinese herbal teas and enjoy their refreshing effects. [Sound_bite] Liu Tao, Tongguan County Resident: "A staff member served me a cup of liquorice and dried ginger tea. After just one sip, it felt soothing to my throat, bringing me a lot of relief on a scorching summer day." [Voice_over] From apparel and food to vendors and consumers, cooling products are meeting a range of needs this summer. They are also energizing related industries and bringing great vitality to the Chinese market. [Restrictions : No access Chinese mainland]