exclusive
Appears in Newsflare picks
13:46

Indonesian craftsman defies technology and cheap plastic alternatives to keep making traditional ceiling brooms

Buy video

A craftsman in a suburb of Indonesia's capital is defiantly continuing with a trade long made obsolete by vacuum cleaners and cheap plastic brushes -- the home-made ceiling broom.

Since the vacuum cleaner started to become common in Indonesia in the 1980s and cheap plastic brooms became ubiquitous, the hand-crafted ceiling broom has slowly disappeared, until it became almost unheard-of by the early 00s.

But in Parigi Village in Bintaro, part of the western Jakarta suburb of South Tangerang, fifty-year-old Mr Atai has stayed loyal to making this traditional broom.

While he is one of the only people to keep making them, he still believes there are fans of these traditional cobweb-clearers -- he sells around two every week and occasionally gets orders for more.

Video filmed on 29 May followed Mr Atai as he made one of his brooms.

He makes the brush part of the tool from leftover ships' rope, made of abaca banana fibre (also used in the production of some bank notes, like US dollars and yen), making it a sustainable as well as a traditional product.

Despite all the work involved, he only sells them for 50,000 Indonesian rupiah, or around 4 US dollars.

To make ends meet, he also sells doormats made by his wife, which are much more popular -- they often sell two in a day.

That too is eco-friendly, as it is also made from recycled products.

Categories

Tags

From the blog

Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

View post

Buy video