Protesters have forced several stores of the South African health and beauty chain Clicks to close after an advert was deemed racist.

Footage filmed on September 8 shows protesters outside a store in Cape Town.

Clicks came under criticism after an advert of theirs depicted the hair of a black woman as dry and damaged and the hair of a white woman as fine and normal.

The beauty chain has announced that a senior executive responsible for placing the images has resigned and junior staff involved have been suspended.

The Economic Freedom Fighters (EFF), South Africa’s third largest political party, today continued with their mass protests to close the stores of health and beauty retailer Clicks, across South Africa.

Clicks is one of the largest retail chain brands in South Africa. The company came under from the EFF and on social media after an advertisement on their website depicted natural hair as “dry and damaged” while the hair of a white woman was depicted as “fine and normal”.

Clicks was today granted a high court interdict prohibiting the EFF from disrupting their business operations or intimidating their staff. Despite the interdict, the EFF continued with the closure of stores.

Clicks has announced that a senior executive responsible for placing the images has resigned and junior staff involved have been suspended. The company has also removed all Tresseme products from its shelves and made a decision to expand its range of natural hair products.