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China: Smart glasses gain focus among Chinese consumers

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Storyline: Smart glasses gain focus among Chinese consumers [Voice_over] In China, glasses that integrate artificial intelligence and augmented reality technologies are gaining popularity, with sales heating up across retail and e-commerce channels. In the southern Chinese tech hub of Shenzhen, an eyewear shop is filled with customers testing the latest models. Nearly a dozen AI AG glasses line the shelves, with functions like audio playback, photo capture and AI-powered real-time translation, with prices ranging from budget-friendly to premium. [Sound_bite] Consumer: "With these smart glasses, I don't need headphones. The subtitles projected on the lenses were a real surprise." [Sound_bite] Liao Sixing, manager, eyewear shop: "Sales for smart glasses have multiplied, especially during new product launches. Some consumers now see smart glasses as essential work tools, not just eyewear." [Voice_over] Meanwhile, online shopping platforms have seen an influx of new smart glasses brands, with translation and speech teleprompting functions emerging as top-selling features. Government subsidies on consumer electronics have further accelerated sales. [Sound_bite] Zhao Shuo, head of digital business department, e-commerce platform: "These days, the smart glasses market is exploding, with transaction volumes up eightfold year on year. Professionals, global traders and students are snapping up models with teleprompter and real-time translation features, while tech enthusiasts, outdoor adventurers and photography buffs prefer smart glasses with AI-powered photo capture and image recognition capabilities." [Voice_over] According to global market intelligence firm International Data Corporation, China's smart glasses shipments are expected to top two million units by the end of this year, up 107 percent year on year. [Restrictions : No access Chinese mainland]

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